Project 4: Presenting Who You Will Be

In Project 4, we’re returning to the beginning: this is another story all about you. The difference, though, is this time you’re talking about where you want to go rather than where you’ve been.

Objectives

  • Demonstrate proficiency with Adobe Premiere Pro, industry-standard video editing software
  • Within an arbitrary length requirement, communicate a meaningful message with intent
  • Stick to said arbitrary time constraint
  • Find a balance between telling a story and effective video production
  • Appreciate the value of showing and not telling
  • Apply the skills learned in digital storytelling and production to digital literacy
  • Create an original multimedia work that employs the skills learned up to this point

Preparation

If you’ve followed the instructions faithfully for mini-project 2 (which is, to be honest, practice for this project), you’re very close to being up and running already. I’m not going to rehash everything here in terms of getting your file structure set up or anything under the Advice for Recording Great Video section in the MP2 assignment. Instead, I’m going to give you a brief of what you should be working toward.

That said, given the strict 4-6 minute requirement, I encourage you to storyboard out the following segments:

  1. Introduction: 15-30 seconds
  2. Segment 1: 30-60 seconds
  3. Segment 2: 30-60 seconds
  4. Segment 3: 30-60 seconds
  5. Segment 4: 30-60 seconds
  6. Segment 5: 30-60 seconds (if you have time)
  7. Conclusion: 15-30 seconds
  8. Credits: 10-20 seconds

Of course, the segments are just that: smaller chunks that make up the whole. Each will have multiple elements (video, audio, images) within them. Consider each one of these a take-away: each should be self-contained, make a point, but again be part of the whole.

You will need to complete a script, as before, and also a storyboard. You’re again encouraged to use this storyboarding template from Indie Film Hustle as it’s fairly customizable and easy to work with.

The Brief

I want you to show (not tell!) me where you’re going. As mentioned, you probably touched on this in your introduction video. This is a chance for you to explore what you want to explore about your own future, your overarching goals, the space in which you want to reside if all goes to plan. For example, why do you want to be X? What does becoming X or being Y or experiencing Z mean to you? What are you doing to make that happen?

One key aspect of this assignment is to focus on the idea that it is better to show and not tell. While there is video narration, of course, you want to avoid (and by “avoid” I mean “don’t do this”) having screens full of text, and especially don’t read the text on the screen, if there is any!

The content of the video should be about you, obviously, but that doesn’t mean it can’t heavily involve those you love, for example, if they’re a driving force behind you doing what you’re doing and becoming whom you want to become. What if you’re, say, already happy with where you are in your life? Well, perhaps you want to become more giving. Perhaps you want to focus on doing more for charity, for example, or you just want to improve something about yourself. That’s perfectly acceptable in terms of the topic for this project.

Remember: you aren’t doing this to impress anyone. It’s not a contest.

Content Choices

Avoid fill. While it may seem like 4-6 minutes is a long time, I assure you it is not. Every second in your final composition should be serving a purpose. Much like you’ll hear chefs say that every ingredient in a dish needs to have a job and, if it doesn’t, it shouldn’t be there, every image, every bit of narration, every video clip in your finished composition should be doing some work.

If you want some advice on taking photos (or even video) of things that can support your story, here’s (yet another) Peter McKinnon video that has a lot of really good advice, even if the focus of the video is outside our topic.

For example, if you’re talking about doing something in the future and it’s heavily based on a family member and you have a great old vintage picture of them, perhaps instead of just scanning it or trying to take a picture of just the photo, you treat that photograph like Peter treats his products, and take a picture of it in a meaningful setting. Throw a KBE on that image and you’ve got a potentially very powerful image for your final composition.

Narration Suggestions

Since this is about you, I encourage you to take your completed script and try to do a full interview-style talking-to-the-camera recording of the entire thing that you can chop up and use when you need to in the final video.

Tip: it can be very powerful to use audio narration over a non-speaking clip of yourself from the talking-head style recording. If you’re speaking of something that’s emotionally very charged, perhaps just use footage of you looking at the camera while you’re doing audio narration overtop it. Use your imagination! Remember that you’re telling a story and stories are built on emotional connections. Don’t think of the camera as a tool; think of it as the person you’re telling the story to.

Assignment Submission Requirements

Much like mini-project 2, you have a few specific technical requirements beyond the content requirements described below.

Content Requirements

As always, I want you to see these content requirements as being scaffolding for your creativity rather than confining or restricting. If you have a creatively justified reason to break out of this mold, please contact me and pitch me the idea. I’ll likely agree to it but I want to make sure you’re doing something different for the right reasons.

Also, one overarching requirement that comes before everything you see below: you are the focus, so your voice, your presence, your narrative needs to be as clean and clear as possible.

The Video

Consider this a checklist for the content in your final production.

  • You’ll need to appear doing the talking-head video narrative two times, specifically:
    • During the introduction when you lead us into the content (no more than 15-30 seconds), and
    • During the conclusion, when you wrap things up (also no more than 15-30 seconds).
  • That said, if you want to appear throughout the video with the small clips of you speaking to camera, you’re welcome to add no more than two additional clips and they must be no more than five seconds long each. These, should you choose to include them, should be for emphasis and not exegesis.
  • Remember to hook your viewer. Think back to all the advice regarding TED Talks and how to engage your audience. Be there.
  • Transitioning from one segment to another should not be done via video transition effects. Go with simple jump cuts (the standard clip-to-clip transition) and use your narration to bring your viewer from one topic to another. Use your storytelling skills, your passion, your enthusiasm or gravitas to bring them along.
  • You should only use text on the screen if something needs some sort of explanation that you aren’t giving in your narration.
    • An example? Perhaps you’re talking about how you want to become a pilot and you have an old, blurry photograph of a family member piloting a plane in the army. You could add some text that points out the kind of plane or gives contextual information but that’s it.
  • Use at least 2-3 still images with the Ken Burns effect. You should be proficient at doing this now after MP2.
  • When using still images, they should not be on the screen for more than a few seconds, at most. Unless you’ve got a very good creative reason for letting them linger, try to keep things moving.
  • Use background music but not sound effects.
    • For your music bed, you’re welcome to use just one single background music track but it should not be playing all the way through. At least once in the video, find a spot where having the music fade away to nothing sends a message. Use audio keyframes in Premiere Pro for this or edit the audio in Audition.
  • When you conclude your video and do your final 15-30 second talk-to-camera bit, circle back and make sure you’re tying a nice narrative bow on what the viewer just experienced. Avoid just saying, “So, yeah, that’s where I want to be in 20 years. Thanks for watching.” Be creative, be a storyteller, be powerful.
  • One final thing: you may be tempted to have a lot of fun with Premiere Pro filters or heavy color grading or third-party plug-ins or gimmicky video tricks. Avoid falling into this trap. The focus should be on the story you’re telling.

The Credits

Remember that you should be crediting everything you use in your video that you didn’t not create, yourself. You’re welcome to call yourself writer, director, producer, and have fun with that, but when it comes to the content you’re using to create this work, credit where credit’s due. You don’t need to credit this assignment or your instructor.

Content Requirement Summary

So, to recap, for the content you’re submitting, you’ll need:

  1. A link to the video file that is between 4 and 6 minutes long and contains these five distinct segments:
    1. Title screen
    2. Introduction
    3. Body
    4. Conclusion
    5. End screen and credits
  2. Your script
  3. Your storyboard
  4. A screenshot of your Premiere Pro project that shows the various tracks
  5. A brief reflection on your results and the experience you had throughout the assignment.

As before, you’ve noticed that high definition video files can get quite large, even for short videos. And, as before, either upload the MP4 to YouTube and choose Unlisted or upload to Google Drive and choose Anyone with the link can view or Anyone at the University of Arizona can view.

Tip: the easiest way to submit all this is to combine them all into a single PDF and submit that. The exception to this is the brief reflection, which should be included in the assignment submission comments area.

Technical Requirements

  1. Resolution at least 720p (1280x720).
  2. Framerate of at least 24fps.
  3. Aspect ratio of 16:9 (standard widescreen aspect ratio)
  4. The exception to this are the still images, which can be contained to the screen and don’t necessarily need to fill it. Get creative to avoid having letterbox or sidebars.
  5. Final video file should be an MP4 using H264 or H265 encoding (the latter is more efficient and thus creates smaller files).
This course is adapted from ETCV 301: Interpreting and Presenting Digitally, developed for the University of Arizona by Dr. Stephen Arnold.