The User Experience Analysis (UXA) is designed to be an optional, freeform way for you to express how you are taking the concepts learned in the class and applying them to a real-world situation. The idea is to explore how HCI is just as much an art as it is a science.
Congratulations! You’re freshly graduated with a shiny new degree in Interaction Design and you’ve just landed your first big pitch with Acme, LLC. They’re in the market for the next great children’s toy and it’s your job to woo them with your design. Luckily for you, the directors at Acme, LLC have very, very bad memories and copyright infringement has been made completely legal, so you’ve decided to pitch them your favorite childhood toy (of, if you prefer, your child’s favorite toy) that falls into the category of HCI. Examples include: Lite-Brite, Atari, N64, Teddy Ruxpin, Firby, the list is endless.
This is a creative venture. Your UXA should be written as the pitch speech in a dialogue-focused format. If you want to write it as simply a prepared speech that you might give uninterrupted to the board, that’s fine. If you want to write it and include interjected comments and questions from the Acme, LLC board members, that’s fine, too. Want to format it as a script or screenplay? Knock yourself out. Regardless, it’s your job to accurately and comprehensively explain to the group the user experience you’re intending to get across with your design. Throughout the narrative, you’ll be weaving in the core concepts from the first three chapters of our text. For example, what’s the interface like? How accessible is it? Is it cloud-connected? If so, what security measures are you taking? Aim for a minimum of 750 words (about 3 pages, double spaced; if you choose a different format, your length may be higher but aim for that word count).
Most of all: have fun with it.
As this is a completely optional bonus assignment, points are all-or-nothing and it makes for a simple grading declaration. Address the following target areas:
Mechanics: Appropriate attention paid to spelling and grammar.
reativity: Assignment is completed with appropriate creative zeal.
Format: Document is formatted in a way that is both organizationally coherent and visually pleasing and meets length requirement.
Core concepts: Main ideas from the related chapters are included.
Timeliness: Submitted prior to the due date. No late submissions allowed.