Module 2: Personas, Scenarios, and Data

Learning Objectives

Module 2 has the following goals and objectives:

  • Describe the social mechanisms that are used by people when communicating and collaborating.
  • Discuss how social media have changed the ways in which we keep in touch, make contact, and manage our social and work lives.
  • Describe some of the new forms of social behavior that have emerged as a result of using new social media and communication technologies.
  • Describe how emotions relate to the user experience
  • Identify examples of interfaces that are both pleasurable and usable.
  • Present well-known models and frameworks of emotion and pleasure.
  • Critique the persuasive impact of an online agent on customers.
  • Cite examples of different kinds of interfaces
  • Describe frameworks for focusing an observation in the field
  • Discuss how to plan and run a successful data gathering program.
  • Match data gathering techniques to requirements gathering activities
  • Discuss the difference between graphical and natural user interfaces (GUIs vs NUIs).
  • Compare and select interfaces appropriate to given applications or activities.

Use the links below to find the questions. Submit your answers to the appropriate dropbox.

Consumables

Each week there will be a number of items for you to consume, be it reading, watching, listening, or a combination thereof.

The total amount of time estimated on required texts and resources is 328 minutes.

Table 1: Consumable materials for module grouped by required or supplemental content.
Module Required? Text/Resource Chapter/Title Source Estimated time in minutes Type
2 Required Conducting Online Surveys Chapter 3: Sampling https://drive.google.com/file/d/0B4hpwxw-Lsr4M3Z1Q2prcXNPSlk/view?usp=sharing&resourcekey=0-7wxBG_vWgNtK5lyA-0_qYQ 60 Design
2 Required The Art of Human Hacking Chapter 1: A Look into the World of Social Engineering https://drive.google.com/file/d/0B4hpwxw-Lsr4UF9XTEk1QURLYzg/view?usp=share_link&resourcekey=0-OSPwJ_gIykSTlDjsmFGmMw 60 Security
2 Required Smashing Magazine A Closer Look at Personas: What They Are and How They Work https://www.smashingmagazine.com/2014/08/a-closer-look-at-personas-part-1/ 20 Design
2 Required Step Two Employee personas and how to create them https://www.steptwo.com.au/papers/kmc_personas/ 5 Design
2 Required Independent Intelligent ads can see the kind of person you are https://www.independent.co.uk/news/media/advertising/intelligent-ads-can-see-kind-person-you-are-7179539.html 3 Security
2 Required Interaction Design Chapter 8: Data Gathering http://www.id-book.com/index.php 60 Design
2 Required Interaction Design Chapter 9: Data Analysis, Interpretation, and Presentation http://www.id-book.com/index.php 60 Design
2 Required Interaction Design Chapter 10: Data at Scale http://www.id-book.com/index.php 60 Design

Assignments

The total amount of time estimated you should spend on these assignments depends on the amount of effort required, itself based on your previous experience with statistics, generally, and R, in particular. You can expect to spend somewhere between 90 and 255 minutes on this module beyond the readings. The estimated total number of words you’re likely to write in this module is 1,125.

Table 2: Assignments for this module.
Module Due date Assignment type Short name Long name Points Effort (low) Effort (high) Expected word total
2 2022-11-06 Questions CH9 Chapter 9 questions 15 10 30 125
2 2022-11-06 Questions CH10 Chapter 10 questions 15 10 30 125
2 2022-11-13 Questions CH8 Chapter 8 questions 15 10 30 125
2 2022-11-13 Project P2 Project 2: Personas 35 45 120 750
2 2022-11-13 Project U2 UXA 2 6 15 45 250

Chapter questions

Each link below will create a copy of the question document. Make a copy of the documents below. Simply answer the questions in full, change the attribution at the top, and save as a PDF. Submit this to the LMS in the appropriate folder.

Project 2

Project 2 is intended to be an introduction to website analytics, personas, scenarios, and user experience survey construction.

Learning Objectives

Through the application of reading materials and completion of this project in light of its corresponding rubric, students will:

  1. Students will be introduced to Persona Profiles and come to understand their usefulness in interaction design
    1. Describe why personas are important to a user-centered design process
    2. Demonstrate the process of creating a persona profile
  2. Students will create a persona profile for an existing website
    1. Develop a questionnaire for gathering demographic data
    2. Research example personas to understand common themes and layouts
    3. Understand website analytics’ relevance and how to categorize users based on real data

Tasks

You can find the rest of the assignment here.

UXA 2

The User Experience Analysis (UXA) is designed to be an optional, freeform way for you to express how you are taking the concepts learned in the class and applying them to a real-world situation. The idea is to explore how HCI is just as much an art as it is a science.

You can find the rest of the assignment here.